RACHEL PAAP – Executive Director / Founder

Rachel Paap’s career began at BBDO advertising agency and spanned into the entertainment field specializing in music and marketing, with positions at Creative Artists Agency, Capitol Records and boutique literary agencies, where she reviewed film and television scripts.

Deeply concerned about serious community issues such as dog and cat overpopulation, she chose to fuse her entertainment background with her determination to make a difference.

Her first side project resulted in a series of comical print ads promoting spay and neuter for companion animals.  As the director of both Los Angeles city-contracted free mobile veterinary clinics, she forged key partnerships with organizations to build overflow programs and increase the accessibility of services for low-income pet owners.

Paap additionally secured a $1.5 million contract with the city of L.A. for a comprehensive program including free veterinary services, humane education curriculum and special outreach events as the Director of Community Relations for The Sam Simon Foundation.

She has spearheaded many promotional partnerships with high-profile entities such as The Los Angeles Dodgers, professional sports athletes, and popular radio stations, delivering unorthodox results across the public and private sectors.

As a consultant, Paap has implemented marketing and promotions strategies on behalf of well-known international charities, individuals, and government agencies, serving various demographics, and diverse cultures allover the world.

Her creative spirit emanates from a personal and professional commitment to strengthen our communities.

Paap has a Bachelors degree from Whittier College, and is an executive member of the alumni board. She received a Certificate in public relations & fundraising for non-profit organizations from UCLA.

Paap serves on various boards, including the Pet Assistance Foundation, and The Sirens Society. She acts as the Director of Animal Welfare (DAW) for Hollywood, responding to animal-related issues, as well as coordinating community outreach events.

Paap has been a Hollywood resident for 12 years.  She and her husband share their home with four cats, two shepherd/retriever mixes, (one from a rescue organization, two from shelters, three previous strays), and a revolving open door to nurture, rehabilitate and re-home stray animals.